Grand teton National Park
Air Born highlights the majestic natural resource that is Grand Teton National Park from a vantage point only seen by those of us lucky enough to be born with the gift of flight, the birds. To showcase the beauty of the park from a view rarely seen by visitors we utilized a multi-rotor remote controlled helicopter mounted with a gimbal stabilized GoPro Hero 3, then later Hero 3 Plus camera.
Our visuals were brought to life by our voice actress, Vickie Garnick, reading the passages of Margaret Murie. Margaret Murie dedicated her life to becoming one of the United States most prominent conservationist. Her hard work was rewarded with the Audubon Medal in 1980, the John Muir Award in 1983, the Robert Marshall Conservation Award in 1986, and the Presidential Medal of Freedom in 1998. Just prior to her death ing 2003 Margaret received the J.N. Ding Darling Conservationist of the Year Award, the National Wildlife Federation's highest honor.
Grand Teton National Park became a national park in 1929, and has since become one of the most popular vacation destinations in the United States. Stretching over 310,000 acres, the park’s visitation has grown to over 2.7 million visitors a year. As a result of this increase in visitation, the instances of dangerous wildlife encounters has also risen. The National Park service has began to embrace a number of educational initiatives in an effort to inform the public about the essentials of wildlife safety.
Grand Teton National Park came to us looking for a way to engage visitors and present them with important wildlife safety information. They were searching for a way to convey specific details and statistics about park safety, while adding to the overall experience of visitors. The Park Service wanted a concept that not only would align itself with the interpretive standards of the organization, but compel guests to take stake in their own safety.
We knew that an audience-centric video piece would be the best mechanism for delivering rich, engaging content, while still allowing for the delivery of essential safety information. The challenge was to generate instructional media that would not loose the attention of its audience. Our answer was the Living With Wildlife video PSA.
The Living With Wildlife PSA was specifically generated with its digital distribution in mind. Versatility was key as all of the Park’s media outlets, partners, and social communication vehicles require different format standards. The idea was to showcase the finished product throughout the park, and through dedicated online impressions.