SNOW KING MOUNTAIN
As you drive into Jackson Hole, you are greeted by the ‘Town Hill’ towering spectacularly in the heart of downtown. Snow King Mountain represents the old school originality of Jackson and holds the claim to fame for one of the country’s wildest downhill races and some of the steepest terrain in North America. It is a haven for spring skiing and summer hiking and biking, and the base serves as host for community events all year long. As the sport of skiing and outdoor adventure has grown, Snow King Mountain continues to compete with the synonymous Jackson Hole Mountain Resort for travelers’ attention. Entering into 2016, Snow King Mountain laid out an ambitious plan for growth and re-branding — focused around new lifts and on-mountain capabilities, and a re-tooling of the overall visual brand elements. This massive organizational overhaul required the support of media creators, creatives, and digital marketing strategists — and New Thought fit the bill.
New Thought was hired by Snow King Mountain during its high profile modernization and resort upgrade to assist in the development of its new website. New Thought was tasked with providing high production value action sports photography for the mountain and all of it’s 20 recreational activities. As the exclusive multimedia production team, our photo and video deliverables were to be used in nearly all brand outreach, including website, social media, adverting, and marketing efforts. This was a year round effort, providing comprehensive portrayals of Snow King Mountain in both the summer and winter.
New Thought produced a library of over 1,000 images to be used across multiple campaign applications. Shoots included action sports, landscape, lifestyle and 25 specific Snow King Mountain events and activities like skiing, mountain biking, ropes course, and more. Images were utilized for Snow King’s website, social media, web marketing and print materials, and the client was provided multiple deliverables and copyright. Challenging the traditional norms of media creation, New Thought created a cinemagraph of Snow King Mountain’s newest feature, the on mountain roller coaster called the “Cowboy Coaster”.